Background

740 Designs, a leading furniture staging company known for its exceptional service in preparing properties for sale or rent, faced a common challenge in the digital age: enhancing their online presence to attract more clients. Despite the high quality of their services, Penny 740 Designs struggled to gain visibility in search engine results and to effectively reach their target audience online.

Challenge

The primary challenge was twofold: firstly, 740 Designs’ website was not optimized for search engines, leading to low rankings in search results for key terms related to furniture staging and property preparation. Secondly, their initial attempts at using Google AdWords lacked the strategic focus necessary to attract quality leads, resulting in low return on investment from their online advertising efforts.

Solution

To address these challenges, Happy Monkey developed and implemented a comprehensive online marketing strategy focusing on Search Engine Optimization (SEO) and optimized Google AdWords campaigns. The solution involved several key actions:

1. SEO Optimization: Conducted a thorough audit of the 740 Designs website to identify SEO weaknesses, including poor keyword optimization, inadequate meta descriptions, and slow page load times. Implemented changes to improve site structure, content relevance, and mobile responsiveness, all aimed at improving search rankings.
2. Content Strategy: Developed a content marketing strategy to regularly publish relevant, high-quality content aimed at 740 Designs’ target audience. This included blog posts on home staging tips, success stories, and industry trends, incorporating targeted keywords to improve organic search visibility.
3. Google AdWords Campaigns: Revamped their Google AdWords strategy by conducting detailed keyword research to identify high-intent keywords specific to their business. Created targeted ad groups and designed compelling ad copy focused on capturing the attention of potential clients. Implemented conversion tracking to measure the effectiveness of each ad and refined campaigns based on performance data.
4. Local SEO: Enhanced their local SEO strategy by optimizing their Google My Business listing and encouraging satisfied clients to leave positive reviews. Also focused on local keywords to attract clients within the specific geographical areas 740 Designs served.

Results

The strategic approach to SEO and Google AdWords yielded significant results for 740 Designs:

• Increased Website Traffic: Saw a 60% increase in organic traffic to their website within six months of implementing SEO optimizations.
• Higher Search Engine Rankings: Achieved first-page rankings for key terms related to furniture staging and property preparation, leading to increased visibility.
• Improved AdWords Performance: The optimized AdWords campaigns resulted in a 50% increase in click-through rates and a 35% increase in conversion rates, significantly enhancing the return on investment from paid ads.
• Enhanced Local Visibility: Strengthened local presence led to a 40% increase in inquiries from the targeted geographical areas, directly attributable to improved local SEO efforts.

Conclusion

The partnership between Penny 740 Designs and Happy Monkey illustrates the transformative power of a well-executed digital marketing strategy. By optimizing their website for search engines and strategically leveraging Google AdWords, Penny 740 Designs not only increased their online visibility but also significantly enhanced their ability to attract and convert potential clients. This case study underscores the importance of a holistic approach to digital marketing, combining SEO, content strategy, and paid advertising to achieve business growth and success in the digital landscape.